The Canadian Blood Services Holiday campaign for 2023 is a touching video series featuring heartfelt narratives from blood and plasma donors, as well as recipients, sharing their experiences. Through genuine testimonials, the videos aim to evoke empathy and encourage viewers to participate in the life-saving act of donating blood during this festive season.
Company: no hands Inc.
Agency: Bold Lip
Client: Canadian Blood Services
Ottawa, ON, Canada
2023
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